Why Network Marketing / Multi-Level Marketing?
Do you know anybody . . . I MEAN
ANYBODY who isn't a networker or network marketer?
You do? Who is that? People network market everyday! They just don't think they do. When
someone eats a meal they like at a restaurant, they tell others. When someone sees a good
movie or television show, they tell others. If someone finds a bargain or great sale
at a local store, they tell others! Well, that covers just about everyone - doesn't it? The only difference between various types of
networkers is some get paid and some don't. The
movie theater, television station, restaurant or store probably doesn't pay you for
promoting their goods or services goods to your personal network of family and friends.
But those of us in Watkins get paid for the marketing of our wonderful products through a network of
people!
Let's take a look at Network Marketing or some call it
Multi-Level Marketing (MLM). Where does our income come from? Most companies spend up to
50% of the cost of a product on advertising alone, which can be very expensive. Network
Marketing companies pay independent associates to advertise their products or
services by paying them income/commissions - people like YOU AND ME! Most Network
Marketing / MLM Companies are legitimate and credible and are highly
regulated by federal, state and local laws Many are the same laws that regulate ALL businesses. Legitimate Network Marketing/MLM businesses are not get rich
quick businesses, but they can be get rich slowly businesses.
There are hundreds of Network Marketing /
MLM businesses that have been operating for decades and many have become household names.
They include Amway, Avon, Tupperware, Shaklee, Fuller Brush, WATKINS : ) and many more!
Network Marketing / MLM companies today account for BILLIONS
of sales each year and income too! Also these businesses are growing at record-breaking
rates. Why? Because people everywhere are seeking financial freedom, independence, more
time with their family. These businesses are currently the fastest growing sector of
business in America and are producing more new millionaires than any other sector of the
American economy. Today's prospectors are seeking their fortunes
in home businesses and multi-level companies.
So is Watkins a Network Marketing Company? Sure it is and it always has been! Any
business that pays commissions to Representatives is a Networking company. So how do we
network? Do we sign up everyone we can and tell them to use the products? Sure, but is
that all? No, of course not. If you do a home party, you are networking - just not
one-on-one. Actually your time is very effective because you are networking with 10-20 or
more people at once! Parties can help earn income, bonuses, sponsor new associates and
train them all the same time! How about those organizations that do fundraisers? Yes, they
are networkers and sometimes they network with hundreds of people! What if you set up at a
show or fair? You are doing some retailing BUT you are also
networking with thousands of people! These are all great opportunities to network. REMEMBER -
networking is promoting your products and opportunity to others. It really doesn't matter
whether you do a formal one-on-one business presentation or a home party. Your networking
may be done through advertising or the Internet. If you are building your business, it
doesn't matter what avenue you take - just so you get to your destination!
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So why should we network? You can't do it all by yourself. Sure, you can be successful
and you can earn bonuses up to a Manager Level without sponsoring requirements. But
long-term financial security comes through sponsoring and building YOUR very own network. If the founder of
McDonalds had never started franchising, do you think billions would have been sold? If
Microsoft hadn't gone worldwide, do you think Mr. Gates would be the wealthiest
businessman today? The same goes for YOUR business. When you think about it,
franchises are network marketing, except not all of the people promoting the products are
sharing in the wealth - mostly just the franchise owners. This is not true with Watkins and other home -based Networking companies. A new Associate in Watkins can make several hundred dollars
in their first 45 days for putting forth a minimal effort and that sure beats all those people who start at minimum wage.
 Where are your opportunities to network? You have dozens or
hundreds of them every day! Every time the phone rings you have an opportunity. What about
those pesky tele-marketers? Since they are bold enough to call you, why not share your
opportunity with them? Maybe they're tired of their job and they don't get paid very
much. You could be doing them a great favor. Since they call people all day to sell
products or services, you know they'd be great in your business! What about your trip to
the grocery store? Do you see people there? How about the bank, your doctors office, your
dentist, your favorite stores, your relatives, friends, neighbors? If you work you may see
hundreds of people a day right there. How about your acquaintances from church or parents
of your children's friends? Or put a business card or prospecting teaser with something
clever written on to get someone's attention when paying bills. A great idea! When you get
emails or spam promoting other business opportunities on the Internet do you just delete
them? Try turning the tables and recruiting them! After all, they mailed you first so it's
OK! If you're at a restaurant, leave a business card, business brochure, or catalog with
your tip. Post a free ad on your grocery store bulletin board or anywhere where people
gather. Do you ever network on vacation? You can and if you sign someone up you
will have some good tax deductions there so you can mix business and pleasure!
You don't need a big budget to successfully network.
Although there are some who may spend more than others in Network Marketing. You can be
successful with little or no money to start. Did you ever hear the saying "Word of
mouth is your best advertising"? Well, its TRUE! If you are enthusiastic and excited
about your opportunity, you will attract others to it! Are they drawn to the opportunity? Yes, BUT they are also drawn to your enthusiasm
too! If you don't look like you're enjoying
yourself or having any fun, why would someone want to join YOUR Watkins Business? Attitude means a lot. We're sure the founder of Wal-Mart was excited about his business - the
results now are worldwide! Do you think Mr. Walton (founder) would have shopped or brought
items from a competing business when he had those products in his own store? Certainly
not. So if word of mouth is your best advertising (and it's free!), you must talk
about your products, about your opportunity, about what this opportunity has done for you
and most importantly what it can do
for them! (the person you're networking with). When
networking. . . concentrate on the person you're talking to and their needs. Show them how
you can help them with your products or business opportunity! That's what it's
all about!
Now you are either a Network Marketing Company or a
Retailing Company. Right? No - sales has to go hand in hand with networking. You
could sign all the people in the world up and if they were not using or retailing your
product or service - there would be no income. Of course the most important rule to stress
to someone is personal usage of Watkins Products. This
is important for every Watkins Associate but perhaps this is even more important
for those who are selling products to others. How can you sell something to other people
that you don't use yourself? We are fortunate to have such wonderful products that selling
them is easy. The wonderful products create a wonderful opportunity and that opportunity
creates income! This really
isn't a difficult business. Changes happen and programs may come and go, but there are really only 2 important things
you have to do - SELL and SPONSOR. Then teach
those you sign up to SELL and
SPONSOR, too.
By selling we mean buying Watkins Products. It really doesn't matter if you are selling or using the
products you ordered, just so you and your downline have monthly orders that produce
monthly income for you! Not everyone will sell or retail to others - that's OK. Those
you sponsor can use our products! And they may still sponsor others. There are those who
may not sponsor in your downline, their sales will still generate income for you. You can
keep stressing to them the importance of sponsoring. Many of them see the benefits of
sponsoring as time goes on : )
Everyone is different. Some may want to build their
business using only one method and some may choose different methods. Some people will use
a variety of methods to build their businesses and that's what we personally do. Some just
purchase at wholesale, many catalog share, some do parties and fundraisers, a few do
shows, some are working the interne and some just specialize in sponsoring alone. One
thing everyone has in common - THEY
ARE ALL NETWORKING - just using different methods.
Even the person who just signs up to buy wholesale for personal usage may be telling their
family or friends about some of the great
Watkins Products!
Networking is talking or sharing with others. It may be
about the products. It may be about the business - or BOTH. Unless you are a hermit in
today's society and totally independent of human life, you are all networkers. Some get
paid - some network for others and don't get paid. Getting paid for your networking is definitely better! Of course
the more you network, the more people you share with, the more pay you will receive. To be
a successful networker you don't have to wear a 3-piece suit, you don't have to hold
formal meetings or presentations, and you don't have to have the gift of gab. You do have to be enthusiastic, excited and
anxious to share the benefits Watkins has. Do this
the best way you know how - just by being yourself. People love honest people they can
trust and they will be more likely to respond to you because you have earned their trust
& respect.
Since everyone is a Networker already of some sort, we
don't have to officially become one. We just have to keep striving to be the best
networker we can be.
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